Frank Charles "Chuck" Lay III

MFA Incorporated — Inducted in 2020

Frank Charles "Chuck" Lay III was a top communicator and champion of cooperatives during his 28 years at MFA Incorporated. Though Chuck was never officially named MFA's historian, he earned the unofficial title through his work on "Proud Past, Bright Future," a book archiving the history of MFA. Built on his natural curiosity and his belief that cooperatives have a remarkable story to tell, Chuck's writings explain not only MFA but also the conditions that led to the cooperative movement.

 

Chuck was responsible for the strategic planning and execution of MFA's editorial and advertising direction. As editor of Today's Farmer magazine, Chuck recognized communication as an integral component in fulfilling the cooperative mission. Even after his retirement, Chuck's editorial philosophy and dedication to effective communication are still visible at MFA.

 

Outside of MFA, Chuck was a leader in the industry who had a lasting impact on Missouri cooperatives, having served as secretary of the Missouri Agriculture Research Council, Missouri Farmers Care and the Missouri Institute of Cooperatives. In 1992 and again in 1997, Chuck was named writer of the year by the Cooperative Communicators Association. As a member, committee leader, board member and president for the Cooperative Communicators Association, Chuck has both learned and helped teach effective communication.

 

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Strategic communicator and gifted storyteller, devoted to sharing the remarkable history of cooperatives